About Me
I am a product strategist. I treat the notion of “product” very broadly, encompassing physical objects, digital experiences, services, and whole ecosystems that combine any and all of these.
I have a background in industrial design, interaction design and sociology, and over 15 years experience in both consulting and corporate settings. In my role as Creative Director at frog design, inc., I am responsible for overseeing many of frog’s engagements, helping clients think about the future of their businesses, finding new opportunities for growth, and bringing innovations to market. Prior to being Creative Director, I was in frog’s strategy group for six years, most recently as Strategy Director for the last four years. My goal is to always integrate creative and strategic thinking and approaches to any problem.
Clients
Clients I have worked with include
Writing, Speaking, Teaching
I write about design and business for a variety of publications, including Design Management Journal, Innovation, and Metropolis, and talk about design and business at conferences worldwide.
In addition to this blog, I write the Matter/Anti-Matter blog on Cnet, and the Amphibious blog on frog design’s site. I have been a frequent contributor to frog’s Design Mind journal, and was a regular contributor to Car Design News, the premier website for professional car designers.
I have been an Adjunct Professor in the Industrial Design Program at California College of the Arts in San Francisco, where I started the design research course in 1998. I am a guest lecturer at the Ecole Nationale Supérieure de Création Industrielle in Paris, and at the IESE University of Navarra in Barcelona.
(See the Recent Writing and Speaking box at right for details on my latest publications and appearances.)
Sustainability
I am one of the leads of frog’s sustainable design initiative, and have been helping spearhead efforts to do sustainable work with frog’s clients, as well as make frog itself “greener” in its business practices.
Education
BFA in Industrial Design with High Distinction from California College of the Arts in San Francisco, 1992. I was named in the top 100 most significant alumni of the school’s 100 year history.
MA in Humanities from University of Chicago, in an interdisciplinary program where I combined sociology, ethnography, anthropology, cultural theory and art history to do an early version of a “design thinking” program in 1996.