Navigation
About Me

I’m a product strategist and writer. In my day job, I’m a Creative Director at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet.

More about me >

Powered by Squarespace
Subscribe
This area does not yet contain any content.
« Corporate Tourism | Main | Is Amazon Overloaded? »
Friday
26Jan2007
DateFriday, January 26

Colbert on Cingular

By AuthorAdam | CommentPost a Comment |

Brilliant little bit by Steven Colbert on the genetic history of the new AT&T wireless. As Garr Reynolds at Presentation Zen points out, Colbert does in 30+ seconds what the CEO of AT&T/Cingular failed to do in six minutes presenting on stage at MacWorld Expo: letting people know that Cingular will actually be changing its name to AT&T. The visual “travelogue” that Colbert does nicely recaps the garbled brand legacy that is AT&T today. His before/after image of the country at the end is great.

 

| Print ArticlePrint
IN CATEGORIES... , ,

PrintView Printer Friendly Version

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>