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I’m a product strategist and writer. In my day job, I’m Director of Product Strategy at frog design. I also write for Cnet on the Matter/Anti-Matter blog. This is my personal blog and does not represent the views of frog or Cnet. More details >
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Design Green Now, Bellingham, WA
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The System is the Product / Speaker at Inverge 2007 Conference
The System is the Product / Presentation to Silicon Valley PMA
The Tragedy of the Commons, frog Design Mind
Thursday, September 6 
Amazon is doing some bucket testing I just discovered, with a brand new look to its site. Above is the front page, below is an item page. The front page is a larger break from the past than the item page, but in both cases the nav areas are the main differences. For right now at least the main content looks very similar.
They are referring to it as “doing some remodelling.” Here’s a page that talks about the changes.
For better or for worse, they’ve left in all the features, as this page explains: “Don’t worry—we didn’t remove anything. All your favorite features are still here.” So just a visual design then. It has helped consolidate many of the related features (Gold box and deals, various lists, etc.), but otherwise things are still pretty unwieldy and still overloaded. I would have liked to have seen some streamlining of features too.
Design,
User Experience
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