Entries in Speaking Engagements (4)

Design Green Now Presentation

In honor of Earth Day, here’s a presentation I did a few weeks ago Design Green Now in Washington. This is the slide deck I used to introduce myself and frog for ten minutes or so before the panel discussion itself. It misses quite a bit without the talk over, but you’ll get the general idea!

If you view it on Slideshare, you can see a full screen version.

In Barcelona

I’m heading off to Barcelona today for a week, which I’m looking forward to as I’ve never been there. Myself and another frog colleague will be helping run a workshop with IESE, the well-known European business school, for one of their clients. Should be a lot of fun. I’m hoping I’ll have a bit of time to enjoy the city too, and if any of my readers live there, drop me a line through the email box at left, would be great to try and connect. I’m going to hit the Gaudi cathedral, Las Ramblas and the market, and will probably wander in general around the central part of town and the water. Any can’t-miss things I should try to check out?

Posted on Saturday, April 12 by Registered CommenterAdam in , , | Comments1 Comment | EmailEmail | PrintPrint

Design Green Now

I was part of a panel discussion at Western Washington University yesterday for Design Green Now, a series of talks about sustainable design taking place on the West Coast. Together with my fellow panelists Sophia Wang Traweek, Marc Stoiber and Arunas Oslapas I think we covered a pretty good range of topics with our short presentations, but the real heart of it was Q&A with the 70 or so students attending and some questions submitted via a website. It was also good to see a presentation about the various sustainability efforts going on at the WWU campus.

As often seems to happen in these discussions the daunting complexity of the challenge became an over-arching theme. The moderator, Sean Schmidt (who did a great job) asked a question submitted on the website about what should a company’s priorities be — recycling, looking at materials usage, energy reduction, take-back schemes, etc. The answer? “All of the above” and “It depends.” These are not the neat and tidy answers one would like to move things forward quickly, but unfortunately that’s the way things are right now. As I seemed to keep saying at the talk, “it’s complicated.”

It was an enjoyable evening that brought out a lot of good discussion, many thanks to the crew at Ecosystems for inviting me and putting it on. If you are in San Francisco, Portland or San Diego, check out the upcoming ones (my fellow frog and leader of frog’s green initiative Sara Todd will be speaking in San Diego).

Another write up at Searching for Green

Speaking About Green

I’m participating in a couple of sustainability-related events coming up:

April 1: Design Green Now, in Bellingham, WA. Along with panelists Sophia Wang Traweek, Arunas Oslapas and Marc Stoiber, I’ll be giving a short presentation and then we will have discussion and Q&A. It’s happening at the University of Western Washington. More info.

May 15-16:  Sustainable Design Seminar. Fellow frog Sara Louise Todd and I will be running a 2-day seminar for the Design Management Institute on sustainable design. This will be held in San Francisco, at frog design’s new studio which is set to open in the next couple of weeks. I’m looking forward to this one as it’s providing us a focal point for synthesizing a lot of the thinking that’s been going on about sustainability at frog. We are working hard to make it full of information that covers familiar issues like materials and process choices, but also tackles more front-end strategic choices.

This seminar will address the fundamental issues of sustainable design and introduce a broad range of frameworks and concepts for tackling the often fundamental changes that are required in how a company approaches design and manufacturing. Drawing from a wide range of sources and case studies as well as frog’s own experience, we will discuss the key issues framing sustainable design, how it can be evangelized and initiated in an organization, and how it impacts on choices of product planning, production partners, brand and marketing. The seminar will combine presentations with hands-on activities and breakout groups, wherever possible using the participants’ own products, organizations, and experiences as sources of challenges and opportunities.

Registration is required for this one, and DMI are expecting that it will fill up (there’s capacity for about 25 participants). We will be doing a repeat performance in October in Denver, CO, also.

More info.